The Tactile Journey

Caitlin McVarish’s world has always been shaped by textile design and making. Shaped by life in Sweden, Paris, Milan, and Oaxaca, Caitlin’s work reflects a wealth of global design perspectives.

As co-founder of Ground, an indoor–outdoor lifestyle store in Tiburon, California, Caitlin curated a one-of-a-kind retail experience that brought together unexpected gifts, home goods, textiles, apothecary, jewelry and, of course, rugs. Continuing to partner with Ground as a rug consultant, Caitlin brings deep experience with handmade rugs – vintage, modern, custom hand-knotted, and flatwoven. Through a trusted network of fine rug partners and makers, she helps you effectively find or create the right rug to ground your space.

At Tactile Terrain, she blends playful luxury with hand-stitched hats and accessories, tufted wool wall art that turn fibers into bold, sensory experiences. Every piece is a celebration of color, texture, and the joy of artisanal craft.